Case 2: ‘s-Hertogenbosch A
Name of project / programme:
Year of start / opening:
Country:
Target group:
Age:
City size:
Type of sport:
City Trainers
2009
Netherlands
Social-economically disadvantaged
children, youth, adults, seniors
more than 100.000 inhabitants
Exercises to enhance general fitness / health, Endurance sport, Playful movement Ball games (e.g. soccer, basketball, volleyball….), Martial Arts / Combat sports Dance / creative movement, Yoga / Tai Chi Chuan / Qi Gong, Trend sports (Parcours, Skating, Slackline…)
Content of project / programme
Short description:
City Trainers is a talent development program in Den Bosch that empowers young people and adults to take initiative through sport and culture. Participants receive training in leadership and organisation, enabling them to develop and lead their own activities within the neighbourhood. The programme strengthens community engagement and encourages active citizenship.
Long description:
City Trainers (‘Citytrainers’) is a social initiative in Den Bosch that supports young people and adults in becoming active leaders in their community through sport, games, and cultural activities. It was launched to stimulate talent development, boost self-confidence, and promote social involvement in various neighbourhoods across the city.
Participants—often aged between 14 and 30, but also including motivated adults—follow a structured training programme that teaches them how to set up, organise, and lead community activities. The training includes topics such as communication, responsibility, safety, and working with different target groups. Once trained, City Trainers get the opportunity to develop and carry out their own initiatives, such as neighbourhood sports events, dance workshops, or play afternoons for children.
The programme places strong emphasis on empowerment and ownership. It gives participants the tools and confidence to take initiative and contribute positively to their community. Many City Trainers come from the same neighbourhoods they work in, which strengthens their connection with local residents and enhances their role as accessible and relatable role models.
City Trainers collaborates closely with schools, youth work, sports clubs, and cultural organisations. The municipality of Den Bosch plays a key role in supporting the programme structurally, recognising its value in fostering civic engagement and social cohesion. The activities take place in community centres, school gyms, public spaces, and cultural venues—making them easily accessible and locally rooted.
The impact of the programme is visible on multiple levels. Participants grow personally and professionally, sometimes continuing into paid jobs or volunteer leadership roles. At the same time, the activities they organise contribute to vibrant and inclusive neighbourhoods where residents are more involved and connected.
City Trainers is more than a training programme—it is a platform for initiative, responsibility, and positive change, helping to build stronger communities from within.
Aspects of good practice:
City Trainers is considered a good practice, because…
…it empowers young people and adults to take leadership in their own neighbourhoods.
…it offers practical training that results in real, self-organised activities.
…it fosters personal growth and builds self-confidence.
…it is embedded in strong partnerships with schools, youth work, sport and cultural institutions.
…it includes both sport and culture, appealing to a broad target group.
…it strengthens community cohesion by connecting residents through positive local action.
