The Flu Shot Action (‘Griepprik Actie’) in ‘s-Hertogenbosch is a unique community initiative that brings together preventive healthcare and physical activity in a low-threshold way. Each year during the flu vaccination campaign, older adults visiting their local general practitioner (GP) practices are invited to participate in short, light physical activities while they wait for their shot.

Instead of sitting in line, participants are encouraged to take part in accessible and enjoyable movement games such as table tennis, shuffleboard, or bicycle tire tossing. These activities are guided by friendly volunteers and are carefully designed to be safe and inclusive for people of all fitness levels. The approach is not only entertaining but also effective in raising awareness of the benefits of staying active at any age.

The project aims to make movement part of everyday routines, especially for older adults who may face social isolation or physical inactivity. By linking it to the well-known flu shot moment, the initiative uses an existing structure to introduce small but meaningful changes in behavior. The familiar setting of the GP office also helps reduce resistance and makes participation feel natural.

The Flu Shot Action is a collaboration between the municipality of ‘s-Hertogenbosch, local GP practices, and community sport providers. It reflects the city’s broader vision of promoting health and vitality through integrated and locally rooted solutions. By connecting health care with sport, the initiative supports both physical well-being and social engagement.

More than just a creative twist on the flu shot, the Flu Shot Action acts as a conversation starter about active aging, health, and prevention. It creates a positive experience around healthcare and encourages older adults to continue exploring opportunities to move more in their daily lives.