The Movement Coach Care (‘Beweegcoach Zorg’) in Gorinchem is a pioneering project that combines healthcare and physical activity to improve the quality of life for individuals with disabilities or chronic conditions. Launched in 2018, the initiative involves collaboration between several local care organizations alongside the municipality of Gorinchem.

The core of the program is the role of the Movement Coach, who works closely with caregivers rather than directly with clients. By training and supporting caregivers, the coach helps them integrate simple physical activities into daily routines, such as encouraging clients to walk short distances, perform stretching exercises, or engage in light strength training during regular interactions. This approach aligns with the concept of ‘positive health,’ focusing on enhancing individuals’ overall well-being rather than solely addressing medical conditions.

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The impact of the Movement Coach Care is significant. With a limited investment of one full-time equivalent, the program reaches approximately 200 clients, fostering a culture of movement within care settings. By embedding physical activity into everyday care practices, the initiative not only improves physical health but also boosts clients’ mood, autonomy, and social participation.

Recognizing its success, the Movement Coach Care was awarded the title of ‘Best Initiative in Sports and Physical Activity’ in 2017/2018 by the Association of Sports and Municipalities (Vereniging Sport en Gemeenten). The jury praised the program as a model example of integrating movement into care, emphasizing its simplicity and profound positive effects.

In essence, the Movement Coach Care in Gorinchem exemplifies how integrating physical activity into daily care routines can lead to healthier, more engaged individuals and caregivers, contributing to a more inclusive and supportive community.